March 28, 2012

Webtrends Teams With ServiceSource to Optimize Recurring Service Revenue Performance and Fuel More On-Demand Services

Leader in Real-Time Data and Analytics Looks to Top Service Revenue Management Solution to Support Major Business Transformation That Delivers More On-Demand Services to Customers


SAN FRANCISCO, CA -- (Marketwire) -- 03/28/12 -- ServiceSource® (NASDAQ: SREV), the global leader in Service Revenue Management, today announced the implementation of an end-to-end Service Revenue Management (SRM) solution for Webtrends, a global leader in digital marketing optimization and relevance through real-time, unified analytics and customer intelligence. ServiceSource will deliver their cloud technology, customer analytics and a team of dedicated sales professionals and data analysts across the Webtrends Services organization in North America to drive increase renewal rates and empower Webtrends to focus on the delivery of more innovation On Demand to customers.

Webtrends is focused on fostering innovation and has emerged as the leading pure play in digital analytics and marketing personalization, providing real time relevance and remarkable ROI to customers. The company is evolving its business to offer more of its on demand services to customers. In a major step forward for the business, Webtrends will be using technology to create deeper customer intelligence, deliver add-on services and ultimately lower total cost of ownership (TCO).

"We are using technology to support a new and exciting business model that will enable us to stay ahead of the competition and deliver more services to customers when they want them," said Webtrends CEO Alex Yoder. "ServiceSource is the industry leader in service revenue management and our partnership with them is critical to the success of our mission today and going forward."

ServiceSource will extend the capabilities of Webtrends Services organization and support the entirety of the sales cycle to drive increased maintenance and support contract renewals. The collaboration will feature the purpose-built Service Revenue Performance Suite™, Analytics Cloud, connector and a dedicated team of service sales experts.

"Webtrends is using technology to foster innovation and deliver better services to customers in real time," said Mike Smerklo, Chairman and Chief Executive Officer of ServiceSource. "The move to deliver more services On Demand is a trend we see in the market, one that creates a greater need for a Service Revenue Management solution to maximize recurring revenue and bring greater control and visibility to the business."

For more information on ServiceSource, please see

About Webtrends, Inc.

Webtrends powers digital marketing success. Webtrends is at the forefront of real-time digital marketing relevance and customer experience management through unified customer intelligence. Our industry-leading analytics across mobile, social and web enables marketers to optimize campaigns, maximize customer lifetime value and deliver highly relevant digital brand experiences in real-time.

Webtrends dramatically improve digital marketing results for more than 3,500 global brands including: The New York Times, Microsoft, BMW, RIM, China Telecom, China Mobile, CCTV, Tencent QQ, Hitachi, The Associated Press, HSBC, Barclays, Vivo Cellular and Petrobras.

About ServiceSource, Inc.

ServiceSource is the global leader in service revenue management, partnering with technology-based companies to optimize maintenance, support and subscription revenue streams, while also improving customer relationships and loyalty. ServiceSource helps customers increase service revenue contract renewal rates, on average, by over 15 percentage points and, in some cases, up to 44 percentage points. ServiceSource delivers these results via a cloud-based solution, combining its Service Revenue Performance Suite™ of applications with dedicated service sales teams, leveraging a proprietary Service Revenue Intelligence Platform™ of transaction data, benchmarks and best practices. ServiceSource offers its service revenue management solution on a unique pay-for-performance business model that enables a success-driven, shared-risk partnership. The Company is headquartered in San Francisco, and manages service revenue performance for customers across the globe in more than 35 languages.

ServiceSource and any ServiceSource product or service names or logos above are trademarks of ServiceSource International, Inc. All other trademarks used herein belong to their respective owners.

For more information on ServiceSource, visit To connect with ServiceSource, visit us on Twitter, Facebook, LinkedIn and YouTube.

Forward-Looking Statements
This press release contains forward-looking statements, including statements regarding our ability to improve the renewal rates and revenue results of our customers and the overall benefits of our cloud applications. These forward-looking statements are based on the Company's current assumptions and beliefs, and involve risks and uncertainties that could cause our results to differ materially from those expressed or implied in our forward-looking statements. Those risks and uncertainties include, without limitation, changes in market conditions that impact our ability to generate service revenue on our customers' behalf; errors in estimates as to the renewal rate improvements and/or service revenue we can generate for our customers; risks associated with material defects or errors in the Company's software or the effect of data security breaches; our ability to adapt our solution to changes in the market or new competition; our ability to protect our intellectual property rights; general political, economic and market conditions and events; and other risks and uncertainties described more fully in our periodic reports and registration statements filed with the Securities and Exchange Commission, which and can be obtained online at the Commission's website at All forward-looking statements in this press release are based on information currently available to us, and we assume no obligation to update these forward-looking statements.

Media Contact for ServiceSource:

Alex Plant

Director of Corporate Communications

ServiceSource, Inc.

(415) 901-1164

Source: ServiceSource



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